The term "whip" in car culture is urban slang for any vehicle, but it’s especially used to refer to a stylish or desirable car. The word originated from the "whip" or steering wheel of early cars, where the act of controlling the vehicle was compared to whipping reins on a horse-drawn carriage. Over time, "whip" became slang for the car itself. Today, it’s commonly used in rap lyrics and pop culture to describe a car someone takes pride in, regardless of the model or type.

Whips transforms the car shopping experience by replacing boring, antiquated, search filters with a fun, swipe-based interface that matches buyers to vehicles based on their personality and lifestyle. Unlike traditional listing sites like CarGurus, Cars.com or AutoTrader, whose interfaces are primarily dictated by their advertisers needs, Whips keeps the process simple, pressure-free, and mobile-first—letting buyers browse without being contacted until they’re ready. Dealers benefit from higher-quality leads, rich buyer insights, and better engagement, making Whips the smarter, faster way for buyers and dealers to connect.